Most new customers find a salon the same way: they take out their phone, search for "salon near me" or the service they want, look at the first few places, and book or call the one that makes it easiest. A salon that is hard to find, shows no prices or cannot be booked outside opening hours loses that customer without ever knowing.
The good news is that showing up does not need an ad budget. It needs a few things done properly, and kept up to date.
1. Claim your map listing and fill it in completely
When someone searches for a salon nearby, the map results come first. Claim your business listing on the maps your customers use, and fill in every field: the exact pin, phone, opening hours for each day, the kinds of service you offer and real photos. Keep the hours right on holidays. A customer who arrives to a closed shutter does not search for you twice.
2. Put your real prices where people can see them
"Price on request" sends people to the salon that shows a price. You do not need to list every variation: a clear starting price for each service, with what changes it (hair length, products used), answers the question most people are actually asking. If you are unsure how to set those prices, SaloonERP's guide to pricing services on margin is a good place to start.
3. Let people book when they are looking
People search at night, on the bus and between meetings, often when you are closed or busy. If the only way to book is a phone call during opening hours, many of those searches go somewhere else. An online booking that shows only times you are really free, and lands in your own diary, catches them.
That is what Saloonly does. Listing is free, with no subscription and nothing up front. Your page shows your services, prices, team, hours and location, drawn from what you keep in SaloonERP, and each booking lands in your diary next to phone bookings and walk-ins, marked as coming from Saloonly. Customers book with a name and mobile number, and pay you at the salon.
4. Show your work, and your team
People choose a salon by its work and by who will do it. Post real photos of real results (with your customers' permission), and introduce your team with what each person is best at: colour, bridal, skin, beard. On Saloonly, the team is part of your salon page.
5. Be easy to reach on the apps people already use
Many customers will message before they book. A business number that is answered, and a social profile that shows your work, hours and a link to book, turn a browser into a booking. Make the booking link the first thing in your profile, not the last.
6. Keep everything consistent
Your name, address, phone and hours should match everywhere: the map listing, your social profiles, Saloonly and the board outside. Inconsistent details confuse customers and the search engines that decide who to show. The simplest fix is one source of truth. With SaloonERP and Saloonly, changing a price or a service in SaloonERP updates your Saloonly listing too.
7. Ask happy customers to come back, and to tell a friend
The cheapest new customer is a friend of a happy one. When a customer is pleased at the end of a visit, say so: "If you liked it, tell a friend, or book your next one before you go." It costs nothing and works better than most ads.
| What to do | Why it matters | Cost |
|---|---|---|
| Complete map listing | Map results come first in "near me" searches | Free |
| Real prices | People pick the salon that answers the price question | Free |
| Online booking | Catches people searching after hours | Free to list on Saloonly; commission only on completed bookings it brings |
| Photos and team | People choose by work and by who does it | Free |
| Consistent details | Avoids confused customers and lost rankings | Free |
Keep reading: How to reduce no-shows at your salon · Saloonly for salon owners: a practical guide · Saloonly and SaloonERP: one record, two front doors
Saloonly is a booking marketplace from SaloonERP, built by Lacspace. Details as they stood on 28 October 2026: the website and the Android app on Google Play are live, and the iPhone app is coming soon. Which salons you can book depends on who has joined near you. Features and details can change.
Frequently asked questions
How do I get my salon to show up for "salon near me"?
Claim and complete your map business listing with the exact location, hours, phone, services and real photos, keep your details consistent everywhere, and make it easy to book. Searches nearby lean heavily on that listing.
Is it free to list my salon on Saloonly?
Yes. Listing is free, with no subscription and nothing up front. Saloonly earns a commission only on completed bookings and collected orders it brings you, at a rate agreed with each salon.
How long does it take to get listed on Saloonly?
The sign-up form takes about five minutes. Our team approves each new workspace before it goes live, and then you add or confirm your services, prices, team and hours and switch on online booking.
Should a salon show prices online?
Yes, at least a starting price per service and what changes it. "Price on request" sends many people to a salon that shows a price.
